The importance of websites for small and medium businesses

Actually, the use of websites for small and medium businesses it is not too difficult, as long as there is a will, a person would be able to. Someone could be because it used to. The words were often my catapult, at least not to motivate friends mengonlinekan SMEs to start their business on the internet. Whether those who do have a product that will be marketed on the internet or those who have services but difficult to market their services on the internet.

Utilization of websites for small and medium businesses of most trainees internet that I asked, kebanyakanmasih not considered maximum. Most are still comfortable with doing offline marketing or meet directly with their consumers. Some are still reluctant to use the internet because the internet assuming they are very expensive, especially with building a website to market their products.

The development of the Internet is increasing. With the internet, various activities can be carried out, among other activities of e-marketing, social networks, chat, read news, exchange information, and much more. With the increase of Internet users every day, the SME businesses can utilize it to serve as one of the strategies in marketing their business. SME business people can use the Internet for communications with various parties, both national and even international in scope though.

Utilization of websites for small and medium businesses for SME businesses is not the only way to improve and enhance the products or services produced, but the use of websites for small and medium businesses conducted by the SME businesses can give a positive value to the work because of the large increase in profits which can be obtained by utilizing the internet electronic technology. Internet and technology advancement is considered very useful to be used as a marketing strategy for the products and services of SME businesses. With the use of websites for small and medium businesses is expected to improve understanding of the SME business people to start to make use of the Internet to support their business operations.

Several factors were behind the use of websites for small and medium businesses are:

• Can help increase business activity products and services
• Can be used as one of the online marketing strategy
• Interaction with clear and easy to understand internet
• Users can master and use the internet in a relatively short time
• Can help find as much information required
• Can facilitate the search for information more quickly
• An increasing number of business associates / partners owned by SMEs after using the internet
• The increase in the number of orders received after using the website as an online marketing media
• An increasing number of production after using the website as an online marketing media
• Increased revenue (turnover) obtained SMEs after using the website as an online marketing media
• Increased profit earned SMEs after using the website as an online marketing media
• Improved SME business scale experienced after using the internet

Another advantage of the use of websites for small and medium businesses:

1. Shorten the distance
SMEs can get closer to consumers by displaying your products or services online with e-commerce, consumers can see where they are.

2. Expanding market
With the use of websites for small and medium enterprises, SMEs can undertake more extensive marketing and wherever the They are not limited.

3 Expand the network of business partners
In the traditional trading activity or may be said to conventional trade, where sellers meet directly with buyers, means the business of buying and selling is done in a narrow scope, meaning the purchase will not grow wider. However, the use of websites for small and medium businesses, the partners can be sure it's important to work together both technical and non-technical. With the electronic commerce over the Internet, will certainly have an impact on the spread of the business of buying and selling in worldwide.

4. Efficiency
Utilization of websites for small and medium enterprises will greatly cut operating costs. SMEs in electronic trading does not require large offices and stores, saving paper used for transactions, advertising, as well as recording. In addition, electronic trading is also very efficient from the point of time used. Search product information and transactions can be done more quickly and accurately.

Furthermore, the use of websites for small and medium businesses that how that should be used by friends of SMEs in Indonesia? Hopefully I can put the idea again several web applications CMS (Content Management System) for the use of websites for small and medium businesses.