Meaning of Innovation and Creativity in Business

Success will be achieved when entrepreneurial thinking and doing something new or something old in new ways (thing and doing new things or old thing in a new way) - Zimmer, 1996: 51.

 
Creativity is the ability to develop new ideas and new ways in solving problems and finding opportunities (thinking new thing). While innovation is the ability to apply creativity in the context of solving problems and finding opportunities (doing new thing).

Thus, creativity is the ability to think of something new and different, while innovation is the ability to do something new and different. Something new and different can be in the form of the results of such goods and services, and may be in the process of such ideas, methods, and means. Something new and different that is created through a process of creative thinking and innovative action is value added (value added) and is a valuable advantage. Value-added is a valuable source of opportunities for entrepreneurs. Creative ideas will arise when entrepreneurs "look at old and think something new or different".